Rhee’s Portfolio
How may I help your next goals?
A. Rheannon Spaulding

CX Design and Strategy for 20+yrs.
Helping organizations solve complex problems through design thinking, facilitation, and systems implementation.
Working across teams to create solutions that drive business impact, since 2004.
Contact me directly for end-to-end case-studies.
Please see resume for contact info.
EXAMPLE WORK
Focus, Platforms, and Tech
Below, you can find a list of my focus areas and technologies I have 1st-hand experience with.
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Focus areas:
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STRATEGIC CONSULTING & TRANSFORMATION
- Strategy | Immediate and 3-5 year roadmapping
- Data Analysis & Business Intelligence
- Tech-Stack Evaluations
- UX Risk Assessments
- Team Onboarding & Organizational Training
- Agile UX Training & Process Consulting
- Meeting Orchestration & Stakeholder Facilitation
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DESIGN SYSTEMS & STANDARDS
- Analytic Tools and Design System Integration
- ADA and WCAG Design and Implementation
- Wireframes, Sitemaps, Information Architecture, & Prototypes
- Diagrams & Process Mapping
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VISUAL STORYTELLING & DOCUMENTATION
- Creative Direction
- Graphic Design
- Powerpoint Decks and Branded Deck Templates
- Video Editing & Production
- User Stories and Jobs To Be Done (JTBD)
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Launched On Platforms:
- Windows, macOS and ChromeOS
- Web
- Mobile (both mobile-web and native)
- Smart TV (CTV)
- VR (Unreal and Android)
- Multi-touch Surfaces
- Silverlight
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Technologies:
- Design Tools: Adobe Creative Suite, Figma, Sketch, Balsamiq, InVision, Miro, Proto.io
- Remote Usability Testing: UserTesting, Optimal Workshop, TryMyUI, Hotjar
- Web/Mobile Development: HTML/CSS, Bootstrap, Angular, React, Vue.js, Tailwind CSS, Ionic, React Native, Node.JS, Xamarin, WordPress
- Data Processing & Feeds: XML/XSLT, JSON, CSV
- Desktop Development: WPF, WinForms, Electron, Chrome Extension
- 3D/Game Engines: Unity 3D (VR development), Unreal Engine
- Platforms: Web, iOS, Android, Windows, VR (android-based), CTV/Smart TV
- Project Management: Jira, Confluence, Notion
- Performance Monitoring and Analytics: Datadog, New Relic, Splunk, Pendo, Google Analytics, MixPanel
- CRM and Call Center Solutions: Salesforce, Hubspot, Zoho, Zendesk, Intercom, RingCentral, ServiceNow
A few organizations who have given me
the privilege of helping them with their goals
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To care, I believe that is the hallmark of a good UX designer.
How that is applied:
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FLEXIBILITY
Not all customers nor systems are the same.
Each environment is different, so each experience should be uniquely optimized and tailored.
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DESIGN ONCE, USE OFTEN
From early in my career, my focus has been centered around repurposeability of both functionality and design. This serves many purposes, including an increase in user adoption and decreased cost for future development cycles. In 1 word, this translates to: Scalability
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OPEN DIALOG AND COLLABORATION
Pairing kindness with radical honesty. Cutting through barriers, quickly moving conversations from speculation to action. I work closely with cross-functional teams, including developers, product managers, marketing, IT Support, Sales, Data Scientists, and more.
I aim to ensure that all perspectives and areas of relevant expertise are considered to ensure the final product meets both user needs and business objectives.
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CONSISTENCY
When design patterns are consistent, user adoption rises, design and engineering costs decrease, and reliability builds brand trust and loyalty.
What shows up ought to feel like the organization of people, too. There needs to be a gentle symmetry between the product and the people who pick up when a customer calls. Branding – at its core.
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ETHICAL DESIGN
Consideration for potential impact on users and society is important to me. I work to avoid and remove manipulative design practices (dark patterns) and to prioritize user privacy and security.
I don’t like most popups.
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INCLUSIVE DESIGN
Why leave potential users behind?
It is important to me to ensure that people of all ages and dispositions have access to tools which can help improve their lives inside and outside of work. I bring this mindset into products ensuring ADA and WCAG compliance for the products I am involved in.
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DATA DRIVEN
A great deal can be learned from looking into analytics and call center data. I have aided the implementation of multiple tracking systems into products and have taught groups how to read the output along with the cleansing of the output.
This is often overlooked in the design process leaving behind an incredible wealth of knowledge-gain.
Experienced working with
organizations from the following industries:
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- EdTech
- HealthTech
- FinTech
- Humanitarian Sectors
- Warehouse and Government Building and Vehicle Maintenance
- Construction
- e-Commerce
- Food & Beverage
- Inter-City Infrastructure (water, energy, trade, distribution, roads, stormwater mgmt, etc.)
- Agriculture
- Pollution / Emissions Tracking
- News & Media
My Background, Certification, and More
After 15+ years in the field, obtain a certification.
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COURSES PASSED
- Managing User Experience Strategy
- Lean UX and Agile
- Measuring UX and ROI
- Design Tradeoffs and UX Decision Frameworks
- Facilitating UX Workshops
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NN/g certificate earned in 2022. (UXC#: 1060338)
From: Nielsen Norman / group.
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About NN/g founders:
Norman is the last name of Dr. Don Norman, the founder/creator of User Experience.
Nielsen is the last name of Jakob Nielsen, PhD., a usability pioneer who co-founded NN/g
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Other Certifications:
HTML/CSS Certified | 2009 – w3Schools
A+ Certified Technology Professional | 2006 – CompTIA
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Books and Hands-On Experience
Prior to that, I learned from mentors, hands-on experience, and by reading many books.
Technically, I am a systems-based thinker. Once a Senior IT representative who started her own consultancy aiding businesses and individuals with technology, website build-outs, graphic and environmental design, and resume writing.
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Officially transitioned to UX as it encompassed the full range of my capabilities and passions. Books became a crucial part of my hours to fill in gaps. Here are a few that I presently own. Many, I have read multiple times. Many have been gifted away.
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I am grateful to those courageous enough to write books, to those who have given me a chance to shine, and for the constant inner-calling to grow.
Testimonials

What impressed me most was not only her design vision, but also her leadership—she created an environment where ideas flowed freely, and every team member felt engaged and valued..."


Rhe is a very skilled designer, technically proficient, and her approach is always human-centered and customer-focused. She brought several new concepts into our products that went beyond just improving usability and truly enhanced the customer journey end-to-end..."

...expectations when she first stepped in was to own design thinking, create mockups and deliver the redlines for the end-to-end UX. However, she did not hesitate to fill in the gaps and play a Web Dev role just to make sure that we remain on track..."

Full-versions can be read underneath, “Recommendations” section on LinkedIn
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A. Rheannon Spaulding – A UX Professional for 20+ yrs.
This website was built by A. R. Spaulding.
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Seeking strategic operations, consulting, or senior design leadership roles
where I can facilitate transformation, implement scalable systems, and drive measurable business outcomes.