Not all customers nor systems are the same.

Each environment is different, so each experience should be uniquely optimized and tailored.

From early in my career, my focus has been centered around repurposability of functionality and design.

This serves many purposes, including an increase in user adoption and decreased cost for future development cycles.

This translates to 1 word: Scalability

Pairing kindness with radical honesty: Cutting through barriers which quickly moves conversations from speculation to action.

I work closely with cross-functional teams, including developers, product managers and other stakeholders. 

Collaborative efforts ensure that all perspectives are considered and that the final product meets both user needs and business goals.

When design patterns are consistent, users adoption rises, design and engineering costs decrease, and reliability builds brand trust.

Consideration for potential impact on users and society is important to me. 

I work to avoid and remove manipulative design practices (dark patterns) and to prioritize user privacy and security.

Why leave potential users behind?

It is important to me to ensure that people of all ages and dispositions have access to tools which can help improve their lives inside and outside of work.  I bring this mindset into products ensuring ADA and WCAG compliance are being considered and put into practice.

A great deal can be learned from looking into analytic and call center data.  This is often overlooked in the design process leaving behind an incredible wealth of knowledge which decreases the cost of usability testing and post-production mishaps.